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October 12, 2014

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Music Tourism- The next 'big bet' for Rajasthan.

by Nitesh Mathur Rajasthan, a place reckoned for its historical legacy, splendid forts & palaces & jaw dropping desert landscapes, furthermore is acclaimed for its diverse music repertoire. The princely state of India is henceforth, one of the most versatile & most visited tourist destinations in the country. With over 35 million tourists visiting the desert state every year, its needless to mention that 'tourism' is indeed fueling the growth of Rajasthan. Fort Mehrangarh, Jodhpur. With the increase in digital literacy to smaller towns & villages, to a larger extent, has proved fundamental in taking the rich music culture of Rajasthan to music lovers across the world. A folk musician sitting in a nook deserted corner of Jaisalmer, has now attained a basic understanding of shooting an audio/video sample of his voice & uploading it on YouTube or Facebook. Besides music junkies, this has also stirred tremen...

Sounds of Rustic Heavens - Sunburn Goa 2014 Pre Party Tour, Jaisalmer

Sunburn, Asia’s biggest dance music festival makes way to the desert lands of Jaisalmer. Coming Dec 21 st , 14, Sunburn, Asia’s premium dance music festival marks its first footprint at Jaisalmer better known as “The Gateway to Thar “, a world renowned desert destination. Percept Live in association with Universal Selective plans to host its official Sunburn Goa 2014 pre-party at “Suryagarh”, the mighty fortress that has recently won the prestigious ‘Conde Nast Traveller India Annual Readers’ Travel Award 2014 for the ‘Favourite boutique hotel”. Rising like a phoenix, the property is an architectural marvel narrating the mysterious tales of Jaisalmer in its own artful ways. A world heritage site, Jaisalmer that’s reckoned for its ancient forts, havelis & most importantly the Sam & Khuri sand dunes is an uber popular destination for the foreign & domestic tourists. Acknowledged worldwide for its Manganyar musicians & Kalbeliya danc...

Jodhpur- It’s time to Sunburn

Carrying thousands of aspirations, the big day is almost here. Jodhpur, the suncity of India that’s worldwide acknowledged for its unparalleled hospitality, vibrant culture & profound music heritage, is finally embracing the world of tomorrow. The world that speaks one language- of music, love & hope . We welcome ourselves to the world of Sunburn!! So what is it?? Just another party in the town, may be a little bigger?? Those who are deep rooted in Jodhpur comprehend the fact that the city needs a makeover. Not in terms of its social structure & cultural values but for the emerging opportunities accessible only in metro cities. And what we are going to reflect through this four hours of music festival is a salient message to the world that we are moving with time; adapting & changing. Jodhpur is changing for good. Coming from the promoters of Asia’s largest dance music festival, Sunburn Reload has put Jodhpur on a national canvas...

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